June 6th LOVE Stockholm 2010, Stockholm’s own celebration of love, kicks off with festivities and performances all around the city. And there’s something for everyone. The event is a way to honor the upcoming Royal wedding and the Royal couple to be wed, Crown Princess Victoria and Mr. Daniel Westling.
It is also a chance for Stockholm to show its best side to the world.
The work planning LOVE Stockholm 2010 is in full swing. On Thursday a selection of the program that is offered to all during the two weeks that the festivities are ongoing, from June 6th to June 19th, was presented.
The international superstar Paloma Faith, with the hit “New York”, will come to LOVE Stockholm for her first concert in Sweden. The Australian performance group Strange Fruit will present their show, a spectacular mix of dance, theatre and circus. Swedish rock stars tAKiDA will perform alongside Stockholm Concert Orchestra, on Skeppsbron. The Royal Opera will go on tour in the outer boroughs and suburbs of Stockholm with a show called Hjältedåd och Kärlekskval (“Valor and the Throes of Love”), mainly aimed at children and families.
– With LOVE Stockholm 2010 we can show the world how amazing our city, The Capital of Scandinavia, really is, says Stockholm Mayor Sten Nordin. With the upcoming Royal wedding the eyes of the world are upon Stockholm and we have a unique opportunity to show Stockholm as the warm and caring event city it is – to the people of Stockholm, visitors and businesses. The event is also an opportunity for Swedish corporations to present themselves. LOVE Stockholm 2010 is realized in close co-operation with around 20 Swedish companies which benefits both these business and the city, says Sten Nordin.
Something for everyone
At the recreation area of Djurgården families with young children will get their fill. They can experience the world’s most luxurious pram and buggy parking, nature walks and an opportunity to meet beloved characters from the books of Swedish children’s writer Astrid Lindgren and favorites from popular children’s TV shows.
– We are working to ensure that everyone finds an event, a performance or an area they like, says Berit Svedberg, Director of Cultural Administration, City of Stockholm and in charge of the LOVE Stockholm 2010, festivities. Performances by both Swedish and international artists, fairy tale strolls for our youngest visitors and a midsummer celebration that goes on for two weeks and much more – and everything is done in the name of love!
In the suburbs of Farsta, Vällingby, Kista and Skärholmen it is possible to sing ”love karaoke”, look at international bridal fashion at the ”Love Walks” and enjoy different kinds of activities for children and grown-ups alike.
After two weeks, on the 19th of June, the very day that Crown Princess Victoria weds Mr. Daniel Westling in Storkyrkan (“The Great Church”), LOVE Stockholm 2010 ends. The grand finale will take place at Strömparterren and at Gustav Adolfs Torg (“Gustav Adolf Square”) with celebrations into the small hours.
– A perfect ending to a real love celebration, says Berit Svedberg.
Press photos
Press photos can be downloaded at www.lovestockholm2010.se Login: PRESS
Password: LOVE
For additional information about LOVE Stockholm 2010 please contact
Ms. Anna Klynning, anna.klynning@kultur.stockholm.se or +46 76 12 31 919 for questions regarding artists, activities and events and interviews with Mrs. Berit Svedberg.
Mr. Jany Plevnik, jany.plevnik@stockholm.se or +46 8 508 29 250 for general questions regarding the City of Stockholm and LOVE Stockholm 2010.
Ms. Helena Widegren, helena.widegren@stockholm.se or +46 8 508 29 878 for interviews with Mr. Sten Nordin.
www.lovestockholm2010.se
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